Darryl E. Farmer
Darryl E. Farmer is a distinguished entrepreneur and executive in the entertainment, TV, music, and media industries. With a career spanning over two decades, Darryl has represented producers, writers, and artists who have collectively sold more than 6 million units worldwide, generating over $50 million in sales for major companies such as Universal, EMI, Sony, and Warner Music Group. He is a Grammy-nominated producer whose work has been featured in blockbuster movie scores, film soundtracks, and national ad campaigns.
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​As President and CEO of 9:23 Music & Media Group, Darryl oversees talent management, publishing, and record label services, while also collaborating with The Zeus Network on high-profile reality TV productions such as "Baddies Caribbean," "Baddies West," "Baddies South," "Bad Boys LA," "Baddies ATL," "Bad Boys Los Angeles," "Bad Boys Texas," "Blueface and Chrisean Crazy In Love Seasons 1 & 2," and major events like "Mayweather Vs. Chalmers - London" and "Mayweather Vs. Gotti III - Miami."
Current Roles
9:23 Music & Media Group
President & CEO
Darryl Farmer serves as the President and CEO of 9:23 Music & Media Group, which provides talent management, publishing, and record label services. His leadership has facilitated the representation of producers, writers, and artists who have achieved substantial commercial success. Under Darryl's guidance, 9:23 Music & Media Group has expanded into TV production in collaboration with The Zeus Network, working on high-profile reality TV shows like "Baddies Caribbean," "Baddies West," "Baddies South," "Bad Boys LA," "Baddies ATL," "Bad Boys Los Angeles," "Bad Boys Texas," "Blueface and Chrisean Crazy In Love Seasons 1 & 2," and major events like "Mayweather Vs. Chalmers - London" and "Mayweather Vs. Gotti III - Miami." The "Baddies" franchise has become a huge hit for The Zeus Network, with over 300 million total views and 100 million hours watched, claiming the 1 spot as the most-watched series on the network. Additionally, Parrot Analytics has found that the audience demand for "Baddies West" is 8.8 times the demand of the average TV series in the United States in the last 30 days.
The Union
Co-founder
Darryl Farmer is the co-founder of The Union, a scalable Connected Television (CTV) network that leverages the underutilized asset value of athlete-centric programming. The Union capitalizes on the growing viewer interest in athlete-driven content, catering to popular CTV platforms like Roku, Fire TV, Xbox, Apple TV, and Google Play. The network's business model focuses on ad-supported video on demand (AVOD), providing robust ad inventory for brands and free content for viewers, thereby maximizing monetization potential for athlete-created content
BLCKOUT Accelerator
Co-founder
As a co-founder of BLCKOUT Accelerator, Darryl Farmer is at the forefront of driving innovation in the music and entertainment industries through blockchain technology. The accelerator focuses on early-stage blockchain-enabled startups, offering comprehensive mentorship, strategic partnerships, and media exposure. Darryl's expertise in venture capital and industry connections ensure significant value addition to portfolio companies, fostering disruption and growth within the sector